Wednesday, March 1, 2017

Kickfurther Merchant of the Week: Mirage Pet Products

This week's Kickfurther Merchant of the Week is Mirage Pet Products.  For those of you who aren't familiar with Kickfuther, it is an online investment platform through which ordinary people can help businesses finance inventory purchases.  Instead of lending money to businesses, the Kickfurther model is a "consignment sales agreement".  Basically, investors pre-purchase the inventory and then give it back to the business to sell on consignment.  As the inventory sells, investors are repaid, with a profit.  Mirage Pet Products is one of those businesses.

Q:  Tell us a little bit about Mirage Pet Products. Where is the company based?

A:  We are based in Aurora, Mo

Q:  When was it founded? Your website mentions a legacy of six generations in the pet industry. Tell us about that.

A:  My great, great grandmother was a dog groomer back in the heyday of the Standard Poodle and fancy cuts. My grandfather worked in a belt factory that transitioned into a dog collar factory over the years. He bought it in El Monte, California, and moved it out to Missouri. My great-grandmother worked in the factory, helping her son and daughter-in-law for decades before retiring.

In 2004, with my husband fresh off of active duty from Operation Iraqi Freedom, we started Mirage. We were 19 years old and just knew that working for ourselves was what we wanted to do. We were inexperienced and crazy but here we are still today! We had a lot of mentoring and help from my grandparents and great uncle. After so many years in the industry, they were able to guide us through quite a few changes in the economy (including the 2008 recession) and changes in demand. I will always cherish their assistance.

Q:  It is wonderful to have family support behind you, and thank your husband for his service.  Your website says that most of your products are manufactured in the US. Where are they made? Do you have your own manufacturing facility or do you buy from manufacturers?

A:  Most of our products are made here in Aurora, MO. We have a tight knit production crew working for us, they are amazing.


Q:   I'll be the first to admit I'm not a pet person and that I don't keep up with the latest in pet fashions or needs. However, I have noticed more and more pets wearing clothes, particularly in the winter. Are clothes for the pet or for the owner?


A:  It really depends on the breed of animal! A lot of owners dress their short-haired dogs for outside adventures to keep them more comfortable during the winter. For the most part though, clothes are fun and for the owner :-)


Q:  I notice you have a lot of Mardi Gras wear for dogs. I live in the New Orleans area and wish to compliment you on your good taste. Do you sell much of that line to people outside the New Orleans/Louisiana/Gulf Coast area?

A:  We do! Mardi Gras is becoming a larger holiday nationally and we are definitely seeing this trend reflected in our sales!


Q:   Do sell wholesale, retail, or both from your website?

A:  Both now.


Q:  Your dog treats are adorable! If I want custom colors or designs to match my party, are they available?

A:  Absolutely! We can custom make treats with anything on them!
Happy Birthday Sweetie Dog Treats - 12 Pack
Q:  How did you learn about Kickfurther and why did you decide to use them?

A:   I don't remember who it was but one of the KickFurther staffers sent us an email invitation and we decided to sign on! I'm so glad that we did, it's been a great experience!

Q:  As an investor, I'm glad you feel that way.   You finished your first Kickfurther offer ahead of schedule, and your second a little behind schedule. What was the difference?

A:   The second one included us pre-selling merchandise and offering customers long-term credit which really did not work in our favor over the slower summer months.

Q:  From your perspective, how does Kickfurther compare to other sources of financing. Put another way, you are now on your third offer; why do you keep coming back?

A:  We love the community!

Q:  To what type of business would you recommend Kickfurther?

A:   Because KickFurther has made some disappointing changes to their platform (at this point we won't be back for a fourth round) we won't be recommending KickFurther going forward. We used to recommend it to every business owner we talked with about funding/financing issues.

Q:  You must mean Kickfurther's decision to only finance businesses that have purchase orders for their products.  I can see how that could be disappointing to a company that fulfilled its promises on prior consignment sales agreements.  However, enough businesses were not meeting their obligations such that many if not most investors have lost money at this point.  I know I have.  From the message they sent investors, I think they will re-open the platform to businesses like yours once they re-tool some of their contracts and vetting procedures. 

 Have you tried Kickfurther from the investor side? Would you recommend that friends or family invest via Kickfurther?

A:   I would've before the changes! I haven't had a chance to use it from the other side.

Q:   Do you have a giveaway for us?

A:  Yes! We've got two gift certificates for $25 each.

Q:  Thanks.  I'm sure two of my readers will enjoy them! They can buy something cute like a sparkly dress and a new seasonal collar.   Anything else you'd like to tell us?

A:  Thank you to those who have invested in us, it's been a pleasure to work with you!!

It has been a pleasure getting to know you!  Mirage Pet Products can be found on Amazon or on their website.   You can follow them on facebook or on Pinterest.   Now, on to the giveaway!

67 comments:

  1. This looks like a fun company, I wish you continued success!

    ReplyDelete
  2. http://www.miragepetproducts.com/Friends-at-the-Zoo-Dog-Treats--12-Pack_p_70434.html

    ReplyDelete
  3. I would like the Cheetah Reversible Snuggle Bugs Pet Bed, Bag, and Car Seat in One.
    twinkle at optonline dot net

    ReplyDelete
  4. I would buy the Natural Leopard Pet Pockets Bedding for Pets that Burrow!

    ReplyDelete
  5. I'd probably get the Game of Bones T :) http://www.miragepetproducts.com/Game-of-Bones-Screen-Print-Dog-Shirt_c_8360.html

    ReplyDelete
  6. http://www.miragepetproducts.com/Light-Snow-Leopard-12-Size-Pet-Blanket_p_68920.html

    ReplyDelete
  7. http://www.miragepetproducts.com/Pink-Camo-Dog-Treats--6-Pack_p_70444.html

    ReplyDelete
  8. I would love to get these http://www.miragepetproducts.com/Fun-Dog-Treats_c_7146.html
    addictedtorodeo at gmail dot com
    Ashley C

    ReplyDelete
  9. I would get a new Pink Collar for Queenie: http://www.miragepetproducts.com/Bone-Leather_c_242.html

    ReplyDelete
  10. One thing I would probably get would be the pearl puppy collar. I really like the color. http://www.miragepetproducts.com/Pearl-Size-14-Aqua-Puppy-Collar_p_69416.html

    ReplyDelete
  11. http://www.miragepetproducts.com/Knit-Knacks-Sticks-the-Drumstick-Organic-Cotton-Small-Dog-Toy_p_68802.html

    ReplyDelete
  12. I don't have pets anymore, but I used to be in the pet food/accessories business on the retail side. These products are adorable and I'm sure Mirage will continue to do well. It's also nice to know that it's a family tradition.

    ReplyDelete
  13. Love the Aberdoggie NY Screenprint Shirts
    http://www.miragepetproducts.com/Aberdoggie-NY-Screenprint-Shirts_c_165.html

    ReplyDelete
  14. Lucky Rhinetstonee Hoodie http://www.miragepetproducts.com/Lucky-Rhinestone-Hoodies_c_4097.html

    ReplyDelete
  15. http://www.miragepetproducts.com/Bike-Chain-Leather-Collar_c_209.html Love the leather collar

    ReplyDelete
  16. I would buy this with my gc:
    http://www.miragepetproducts.com/Blank-Hoodies-Blue-Size-XL-16_p_67379.html

    ReplyDelete
  17. I love their Dragon Skin Leather Collars! I would definitely use theither gift card for one of these. :)

    ReplyDelete
  18. I would use it to buy this pet bed.

    http://www.miragepetproducts.com/Cheetah-Reversible-Snuggle-Bugs-Pet-Bed-Bag-and-Car-Seat-in-One_p_68821.html

    ReplyDelete
  19. i would get this for my pup!http://www.miragepetproducts.com/New-York-Yankees-Baseball-Dog-Shirt-Large_p_67912.html

    ReplyDelete
  20. Good site

    finding out they have a special "st patricks" day section on their site made me chuckle

    ReplyDelete
  21. I love the "Hawaiian Nights Dog Treats." They look great! kristiedonelson(at)gmail(dot)com Thank you. Happy March!

    ReplyDelete
  22. Cute stuff! I know my English bulldog would live some treats!

    ReplyDelete
  23. http://www.miragepetproducts.com/Siberian-Tiger-Reversible-Snuggle-Bugs-Pet-Bed-Bag-and-Car-Seat-in-One_p_68822.html

    The little siberian dog bed.

    ReplyDelete
  24. I think Dogs are cute when you temporarily dress them up for holidays and events! I like the Big Dog ties! (Nicole Bowers) http://www.miragepetproducts.com/Big-Dog-Ties_c_3760.html

    ReplyDelete
  25. I like this toy
    http://www.miragepetproducts.com/Knit-Knacks-Drogo-the-Dragon-Organic-Cotton-Small-Dog-Toy_p_81391.html
    too bad its a small dog toy though. I have a big dog. Its lacking a description (ie size!) as well.

    ReplyDelete
  26. http://www.miragepetproducts.com/Oakland-Raiders-Pet-Shirt-MD_p_70728.html

    ReplyDelete
  27. I would put this towards http://www.miragepetproducts.com/Purple-Cheetah-Reversible-Snuggle-Bugs-Pet-Bed-Bag-and-Car-Seat-in-One_p_68825.html...such cute items for our furbabies...

    ReplyDelete
  28. I might get the Plain Leather Collars Blue 26. http://www.miragepetproducts.com/Plain-Leather-Collars-Blue-26_p_17770.html

    ReplyDelete
  29. I love the confetti egg collars!!!!

    ReplyDelete
    Replies
    1. http://www.miragepetproducts.com/Easter-Egg-Nylon-Collars_c_3779.html

      Delete
  30. This comment has been removed by the author.

    ReplyDelete
  31. Such adorable ideas for my puppy.

    ReplyDelete
  32. She could wear this to our wedding! http://www.miragepetproducts.com/Green-Swiss-Dot-Heart-Screen-Print-Bandana-Bright-Pink-Large_p_36565.html

    ReplyDelete
    Replies
    1. And also this! http://www.miragepetproducts.com/Rose-Smoocher-Bright-Pink-with-Bright-Pink-Roses_c_8338.html

      Delete
  33. I would get their red knitted sweater for my dog. http://www.miragepetproducts.com/Plain-Knit-Pet-Sweater_c_7551.html

    ReplyDelete
  34. http://www.miragepetproducts.com/Knit-Knacks-Mystic-the-Magic-Unicorn-Organic-Cotton-Small-Dog-Toy_p_81392.html

    ReplyDelete
  35. I would love to get this collar for my dog Riley.
    http://www.miragepetproducts.com/Custom-Embroidered-Made-in-the-USA-Nylon-Dog-Collar-XL-Hot-Pink_p_84258.html

    ReplyDelete
  36. My dog would love to have this bed
    http://www.miragepetproducts.com/Elephant-Grey-Pull-Out-Pet-Sleeper-Sofa-Bed_p_73564.html

    ReplyDelete
  37. There are so many cute toys!!! They sadly won't be cute after the furbabies get a hold of them lol http://www.miragepetproducts.com/Knit-Knacks-Hot-Dog-Organic-Cotton-Small-Dog-Toy_p_68794.html

    ReplyDelete
  38. My big guy could use a new collar! http://www.miragepetproducts.com/Plain-Metallic-Leather_c_3762.html

    ReplyDelete
  39. I like the charms http://www.miragepetproducts.com/Lobster-Claw-Paw-Charm-Blue_p_13615.html

    ReplyDelete
  40. There are so many things that I really like it is a very hard decision. One of the things I like is the http://www.miragepetproducts.com/White-Bow-Widget-Metallic-Leather-Collar_c_8568.html

    ReplyDelete
  41. I like ths cute pet toy: http://www.miragepetproducts.com/Knit-Knacks-Kit-the-Fox-Organic-Cotton-Small-Dog-Toy_p_81393.html.

    Nancy
    allibrary (at) aol (dot) com

    ReplyDelete
  42. I would love to buy the Fashionable Leather Leash Emerald Green 1/2'' Wide

    ReplyDelete
  43. Red Skully Pet Pockets Bedding for Pets that Burrow I have a dog that Loves to burrow and he would absolutely love one of these!

    ReplyDelete
  44. I love love love the tie-dyed bananas!
    http://www.miragepetproducts.com/Screen-Print-Tie-Dye-Bandanas_c_7132.html

    ReplyDelete
  45. http://www.miragepetproducts.com/Friends-at-the-Zoo-Dog-Treats--12-Pack_p_70434.html

    ReplyDelete
  46. http://www.miragepetproducts.com/Perfect-World-Pets-Elephant-Dog-Toy_p_68865.html love to get this pink elephant for my danny

    ReplyDelete
  47. I would buy this for my pup: http://www.miragepetproducts.com/Embroidered-Dog-Collar-Heart-Large_p_37653.html

    ReplyDelete
  48. I like the Chevron Paw Screen Print Shirt Aqua.

    http://www.miragepetproducts.com/Chevron-Paw-Screen-Print-Shirt-Aqua-Med-12_p_47759.html

    ReplyDelete
  49. I would buy the Big Dog Bow Tie American Flag and the Owl Boy Pet Toy Set for my Chihuahua, Logan.

    ReplyDelete
  50. Broncos fan
    http://www.miragepetproducts.com/Denver-Broncos-Bandana-Large_p_42636.html

    ReplyDelete
  51. love these http://www.miragepetproducts.com/Double-Clear-Crystal-and-Silver-Spike-Dragon-Skin-Leather-Collars_c_9562.html

    ReplyDelete
  52. My kitty likes to burrow so I would get the burrow pocket bed in the pineapple pattern.

    ReplyDelete
  53. I love the http://www.miragepetproducts.com/Hungry-I-am-Screen-Print-Pet-Hoodies_c_5472.html

    ReplyDelete
  54. I love this cute pink sweater:
    http://www.miragepetproducts.com/Plain-Knit-Pet-Sweater_c_7551.html

    ReplyDelete
  55. I would use the gift certificate towards this little couch. How cute! http://www.miragepetproducts.com/Cowprint-with-Turquoise-Trim-Pet-Chaise-Lounge-Bed_p_69092.html

    ReplyDelete
  56. OMG I would buy a few of these cute knit toys! http://www.miragepetproducts.com/Knit-Knacks-Drogo-the-Dragon-Organic-Cotton-Small-Dog-Toy_p_81391.html

    ReplyDelete
  57. This fox is cute! http://www.miragepetproducts.com/Knit-Knacks-Kit-the-Fox-Organic-Cotton-Small-Dog-Toy_p_81393.html

    ReplyDelete
  58. I like Cheetah Reversible Snuggle Bugs Pet Bed, Bag, and Car Seat in One.

    ReplyDelete
  59. Realiy lovely.
    http://www.miragepetproducts.com/Bronze-Fleur-De-Lis-Widget-Genuine-Leather-Dog-Collar-Baby-Blue-18_p_86291.html

    ReplyDelete
  60. This is great.
    http://www.miragepetproducts.com/Dragon-Skin-Genuine-Leather-Dog-Collar-Copper-size-22_p_87535.html

    ReplyDelete
  61. An amazing item.
    http://www.miragepetproducts.com/Two-Row-Confetti-Crystal-Size-20-Black-Dog-Collar_p_74852.html

    ReplyDelete
  62. I think this is wonderful.
    http://www.miragepetproducts.com/Custom-Embroidered-Made-in-the-USA-Nylon-Pet-Leash-1in-by-6ft-Red_p_84192.html

    ReplyDelete
  63. A fabulous choice.
    http://www.miragepetproducts.com/Metallic-Crystal-Bone-Collars-Pink-Large_p_14684.html

    ReplyDelete
  64. I always liked Dragon scales.
    http://www.miragepetproducts.com/One-Row-Clear-Jeweled-Dragon-Skin-Genuine-Leather-Dog-Collar-Copper-size-10_p_91402.html

    ReplyDelete